Privacy Policy

At Sheque World Inc. (“Sheque”, “Company”, “we”, “our”, or “us”), we respect and are committed to protecting the privacy of our customers and all individuals who interact with us. This Privacy Policy (“Policy”) describes how, Sheque, its affiliates, subsidiaries, related and its representatives, service providers, business partners, suppliers collects, receive, access, use, store, retain, disclose, transfer, protect, and otherwise handle information collected in connection with this websites, customer service channels, marketing activities, products, services, and other interactions (collectively, the “Services”).

This Policy applies to all individuals including customers, prospective customers, website visitors, account holders, loyalty programme members, business partners, vendors, consultants, employees, job applicants, and any other individuals who interact with the Company or provide Personal information to us.

By accessing, browsing, or using the Services, creating an account, purchasing products, participating in promotions, communicating with the us, submitting information, or otherwise interacting with the us, you acknowledge that you have read and understood this Policy and consent to our collection and processing of your Personal information and other connected information in accordance with this Policy and Applicable Law. If you do not consent and agree with this Policy, please discontinue use of our Services.

Information we Collect

We collect information that you provide directly to us; information collected automatically through your use of the Services; and information we receive from third parties. “Personal information” means information that identifies, relates to, or could reasonably be linked, directly or indirectly, with a particular individual which is provided by you through the Services, including but not limited to when you register an account, update your profile, access our content, make a purchase, participate in contest, survey, or other promotion, contact customer support, sign up for our text messaging program, or applying for a job.

Please note that we need certain types of information to provide the Services to you. If you choose to not provide such information, or request to delete that information, you may no longer be able to access or use the Services.

The Personal information includes:

Contact & Account Information – We may collect your names, usernames, account credentials, passwords, postal addresses, shipping addresses, e-mail addresses, telephone numbers, dates of birth, anniversary dates, gender, marital status, account registration information, and other information necessary to identify, authenticate, communicate with, and manage accounts.
Service Information – We may collect information relating to orders, invoices, delivery information, returns, exchanges, warranties, repairs, resizing requests, customisation requests, bespoke jewelry orders, consultation records, transaction history, order preferences, and other information required to provide products and services.
Payment Information – We may collect billing information and payment details necessary to process a transaction. Payments may be processed by third-party payment gateways, banks, card networks, financing institutions, and payment service providers that may independently collect and process transaction-related information in accordance with their own privacy policies. We do not store complete payment card information.
Preferences, Communications and Customer Engagement Information – We may collect information relating to your favourites, Wishlist, saved products, style preferences, gifting preferences, loyalty programme information, reviews, testimonials, survey responses, customer support communications, chat records, emails, call recordings, social media interactions, feedback, marketing preferences, event participation records, and other information voluntarily provided by individuals.
Virtual Try-On Photo Feature (where offered) – if you use any virtual try-on, ring-sizing, or photo-upload feature, we may collect images you submit and derived measurement data solely to render how a product may look or fit. This information is used only to provide the requested feature unless you separately consent to another use.
Employment Information – If you apply for a position with us, your resume, work history, and related application materials.

The Automatically collected information includes:

Technical, Device, Usage Data and IP Address – We may automatically collect IP addresses and related location data, browser information, device identifiers, operating system information, network information, log files, browsing activity, clickstream data, website interactions, product viewing history, referral sources, engagement metrics, approximate or precise location information, and other technical information generated through use of the Services.
Usage Analytics and Derived Information – We may also generate information regarding how you access, use and navigate the Services, including, customer profiles, behavioural insights, purchasing trends, page visits, preferences, analytics, inferences, and similar derived from your interaction with the Services to improve the functioning of our website, products, services, customer experience and hosting providers.

We may also receive Information from Other Sources, including:

Friends or family who refer you to us or send you a gift notification.
Social media platforms, if you log in or interact with through a linked social account.
Advertising and marketing partners.
Publicly available sources.

Use of Information

We may collect and use Personal information for the purposes of fulfilling our contractual obligations to you, in furtherance of our legitimate interests in operating the Services and our business and/or where you have consented to such usage. More specifically, we use Personal information for the following business and operational purposes, including but not limited to:

To create and manage your account and process, fulfil, and ship your orders.
To provide customer service, respond to inquiries, and manage returns, exchanges, refunds, warranties, repairs, resizing requests, customisation requests, including product recommendations, wish lists, and other service requests.
To process payments and financing applications and to communicate about your transactions.
For marketing and promotional, loyalty programmes, referral programmes, promotions, contest and customised marketing content and targeted advertisements.
To send transactional communication and, where you have opted in, promotional communications via email, SMS, and postal mail and other chnnels.
To communicate with customers regarding products, services, transactions, accounts, events, and customer support requests.
To operate, maintain, test, and improve the Services and to develop new products and features.
To conduct analytics, market research, surveys, product development, business intelligence, customer insights, trend analysis, and service enhancement activities
To provide, operating, administering, maintaining, and improving the Services.
To conduct analytics, market research, surveys, product development, business intelligence, customer insights, trend analysis, and service enhancement activities.
To detect, investigate, and prevent fraud, unauthorized transactions, and other illegal activity; responding to security incidents; protecting customers and third parties, and safeguarding the integrity, security, and reliability of the Services.
To comply with applicable law, regulatory obligations, or governmental requests and enforce our Terms and Conditions and other agreements.
To evaluate employment applications, communicate with applicants, and administer recruitment activities.

We may use Information as otherwise described in this Policy, permitted by law, or as we may notify you.

Information Sharing and Disclosure

We may disclose Personal information to affiliates, subsidiaries, group companies, service providers, logistics and shipping providers, payment processors, financing institutions, cloud service providers, hosting providers, IT providers, vendors, advertising partners, including marketing agencies, customer support platform, analytics providers, fraud prevention providers, consultants, legal firm, accountants, and other authorised third-parties where reasonably necessary for the purposes described in this Policy.

We do not sell Personal information for monetary consideration. However, certain disclosures made through cookies, pixels, advertising technologies, analytics services, and similar technologies may constitute “sharing” under certain U.S. state privacy laws for purposes of cross-context behavioural advertising. Where required by applicable law, individuals may exercise applicable opt-out rights as described in this Policy.

The Company may disclose Personal information where reasonably necessary to:

Comply with Applicable Law, legal process, regulatory requirements, judicial orders, or governmental requests;
protect or enforce the rights, interests, property, operations, reputation, personnel, customers, or business partners of the Company;
investigate, prevent, detect, or respond to fraud, unlawful activities, cyber incidents, security threats, misconduct, policy violations, or financial crimes;
protect the safety, rights, and welfare of individuals, customers, employees, and the public; or
support audits, investigations, dispute resolution proceedings, regulatory reviews, litigation, compliance activities, and risk management processes.

The Company may share, disclose, or otherwise make available Personal information in connection with mergers, acquisitions, investments, financings, joint ventures, reorganisations, restructurings, business transfers, sales of assets, insolvency proceedings, or other corporate transactions involving the Company.

Personal information may be processed, stored, transferred, accessed, or disclosed in jurisdictions outside the country in which such information was originally collected. Where required by Applicable Law, the Company shall implement reasonable safeguards and lawful transfer mechanisms designed to protect personal information during international transfers.

Your Choice and Access

If you are a resident of U.S. states, including California, Connecticut, Colorado, Texas, Virginia and other jurisdictions outside of the U.S. which provide these options and rights to their residents. Depending on the laws applicable to Company’s processing of your personal information and the location in which you reside, you may have the ability to exercise the rights listed below—these rights may include, to the extent applicable.

Right to access: You can request to know the information we collect and process about you.
Confirmation and Correction: You can confirm whether we are processing your personal information and can request to update or rectify information we hold about you.
Deletion: You can request us to delete or remove certain information that we have collected.
Objection: You have the right to oppose, cancel, or restrict the way that we process and disclose certain of your information, including the right to object to automated decision making that would have legal or similarly significant effects on you.
Transfer: You may request that we transfer your information to a third-party provider of services. Note this right only applies to automated information which you initially provided consent for us to use.
Withdrawal Consent: You have the right to withdraw your consent for the processing of your information, including to opt out of the sale or sharing of your information for purposes including targeted advertising.

To exercise any of these rights, please submit a request through our online form, or contact us at the email mentioned below. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in such circumstances.

In your request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request where legally permissible.

When you submit a request, do not send us, directly or indirectly, any sensitive or special categories of personal information. We will evaluate and respond to your request to the extent required by law (or in our discretion if not required by law) in the time required by law, and as permitted by our contracts, confidentiality obligations, and applicable laws and regulations. We may not be able to provide all of the information requested or fulfil your request due to certain exceptions enumerated under applicable law.

To opt out of sales of personal information or targeted advertising, please take the steps outlined in Right to Opt-Out of “Sale” or “Sharing”.

Privacy Policy

Information we Collect

Sources of Information, Cookies and Tracking Technologies

Use of Information

Information Sharing and Disclosure

Third-party Websites, Services and Social Features

Children Privacy

Your Choice and Access

Additional Information

Right to Opt-Out of “Sale” or “Sharing”

Sensitive Personal Information

Data Retention and Data Security

User Responsibilities, Account Security and Information Accuracy

Amendment

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